Vallotton le bon marché5/11/2023 ![]() ![]() He condensed his observations into his epochal novel The Ladies’ Paradise (originally: Au Bonheur des Dames). The author, famous for his socio-critical studies of society, became, from the late 1870s, increasingly interested in the ambivalent meaning of public or semi-public spaces such as the department store. In 1883, Émile Zola (1840–1902) – at that time barely known beyond the borders of France – described in a surprising manner what we now call shopping fever or impulse buying. ![]() There, in the diffused light, stood a bright, gaily coloured display which made a delightful effect’. ![]() ‘However, when she was going through the silk scarves and glove departments, her will weakened once more. ![]()
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